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Touchstone Capital is a fee-based financial advisory firm located in Pittsburgh, Pennsylvania.

At Touchstone, our number one goal is to understand our clients and their financial needs. Our full-service firm offers a wide range of services that address every aspect of our clients’ financial life. Through our Discovery process, we get to know their goals and aspirations, cares and concerns. With this information at hand, we tailor-make a financial plan to address their specific goals and risk tolerances. Side by side, we walk with our clients into the future that they have envisioned and we have collaboratively designed together.





Testimonial Cropped


These testimonial statements were provided in November and December 2023, by clients of Touchstone Capital, Inc. These statements may not be representative of the experience of others and is not a guarantee of future performance or success.
For additional reviews, search us wherever local businesses are reviewed. No compensation was provided to these clients for making these statements.



What is a fee

A fee-only financial advisor is a financial professional who solely charges fees for their services and does not earn commissions or other compensation based on the financial products they recommend or sell. This model is often seen as advantageous to clients for several reasons:

  1. Conflict-Free Advice: Fee-only advisors have no incentive to recommend certain financial products over others due to commission structures. This reduces potential conflicts of interest and ensures that recommendations are made solely in the client's best interest.
  2. Transparent Pricing: Fee-only advisors typically charge either a flat fee, hourly rate, or a percentage of assets under management (AUM). This fee structure is often transparent and easy for clients to understand, as they know exactly what they are paying for the advisor's services.
  3. Fiduciary Duty: Many fee-only advisors operate under a fiduciary standard, meaning they are legally obligated to act in their clients' best interests at all times. This higher standard of care provides clients with greater peace of mind and confidence in their advisor's recommendations.
  4. Objective Advice: Fee-only advisors are not influenced by sales quotas or incentives to push certain products. They can provide objective advice tailored to each client's unique financial situation, goals, and risk tolerance.
  5. Holistic Financial Planning: Fee-only advisors often offer comprehensive financial planning services beyond just investment management, including retirement planning, tax planning, estate planning, and more. This holistic approach helps clients make informed decisions about all aspects of their financial lives.

Overall, the fee-only model is widely regarded as a client-centric approach to financial advising, prioritizing transparency, objectivity, and fiduciary duty.


Why I Became Banner


A Calling to Financial Advising
Becoming a financial advisor wasn't just a career choice for me; it was a calling rooted in my deep commitment to guiding clients towards financial security and peace of mind. My journey reflects a blend of education, a unique investment strategy, and an unwavering dedication to delivering exceptional results. Through both personal and professional challenges, I refused to surrender my belief in my abilities, choosing instead to persevere and witness the growth of my company despite daunting odds. This resilience underscores the importance of determination and self-confidence in achieving long-term success in the financial world.

Challenging the Status Quo
My evolution as an advisor has been marked by a relentless pursuit of improvement and a willingness to challenge the status quo. I discarded conventional theories like Modern Portfolio Theory in favor of principles from Benjamin Graham's "The Intelligent Investor," crafting a distinctive investment strategy focused on value and enduring partnerships with companies. This transformation reflects my commitment to prioritizing clients' long-term financial well-being over short-term gains. In an industry tainted by self-interest and greed, I stand out by fostering genuine personal relationships and empowering clients with the financial choices they need to pursue their dreams.

Resilience Through Adversity
Navigating personal and professional challenges has been integral to my journey as a financial advisor. Despite enduring setbacks and financial downturns, I held steadfast to my principles and refused to succumb to adversity. Through perseverance and resilience, I weathered the storms, witnessing the growth of my company and the success of my clients. This unwavering determination underscores the power of resilience and self-confidence in overcoming obstacles and achieving long-term success in the financial industry.

Empowering Clients for Financial Freedom
My ultimate goal as a financial advisor is to empower clients with the financial choices they need to achieve their dreams. By fostering genuine personal relationships and prioritizing clients' long-term financial well-being, I strive to challenge the industry's status quo and advocate for a more client-centric approach. Through continuous learning and innovation, I aim to provide clients with the tools and strategies they need to navigate the complexities of the financial world and pursue a future of financial freedom and abundance.

- Ted

Theodore S. Kerr, CFP®

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